01 September, 2026

Brookes and the Revival of the Olympics (part 4 of "the real story of the Olympics")

When de Coubertin, in 1890, went to Much Wenlock to visit William Brookes, he did not know anything about the ancient Olympic Games. His interest lay in general education, physical education, and sport, an interest shared by Brookes. But once in Much Wenlock, the Baron unexpectedly encountered an Olympic revival movement. Returning to France, he wrote an enthusiastic article titled “Les Jeux Olympiques à Much Wenlock”. Referring to Brookes, he wrote: “si les jeux olympiques que la Grèce moderne n’a pas su ressusciter y revivent aujourd’hui, ce n’est pas à un Hellène qu’on en est redevable, mais bien au Dr W. P. Brookes” (“if the Olympic Games that Modern Greece has not yet been able to revive still survive there today, it is due, not to a Greek, but to Dr. W. P. Brookes”). At this point, one can appreciate that de Coubertin showed complete disregard for the efforts of Soutsos and Zappas in reviving the Olympic ideal (although the latter are alluded to, indirectly, in his article). Yet de Coubertin, being the perfidious character we know, soon began to selectively forget Brookes’s contribution, later claiming that he had founded the Olympic movement singlehandedly. But this is not an article on de Coubertin. So let us return to Brookes.


William Penny Brookes was a physician born in Much Wenlock, Shropshire, in 1809. In 1840 he founded the Wenlock Agricultural Reading Society, with a special interest in the working class, collecting books for workers, farmers, and laborers to read. In 1850 he created the “Olympian Class”, a sub-section of the Reading Society, to organize annual athletic games with cash prizes for the victors. He called the sub-section “Olympian” out of admiration for the ancient Greek Games, though his own featured modern and even medieval sports alongside athletics. The games were not called “Olympic” until the end of the decade, when Brookes became aware of Zappas’s efforts. Learning about the Zappas Olympiad, he wrote to the organizers and offered a £10 prize from the “Olympian Class of the Much Wenlock Agricultural Reading Society of England”. Ironically, the prize was for “Tilting at the Ring”, a medieval event absent from the Greek Olympiads. The prize ultimately went to the winner of the 1859 distance race, Petros Velissariou, whom Brookes made an honorary member of the newly renamed “Wenlock Olympian Society.” Influenced by the Athens program, he introduced the javelin throw to the Wenlock Games.

Tilting at the Ring

In 1860, only months after the first Zappas Olympiad, it was announced that five towns in Shropshire had agreed to hold annual regional games, the “Shropshire Olympics”. Four of these Games actually took place, and they were serious athletic meetings, featuring mostly track-and-field events. In 1865 Brookes and John Hulley (who had launched the Liverpool Olympics in 1862) formed the National Olympian Association. They proposed to hold annual national Olympic Games, “in rotation in the principal cities and towns of England”, and six were held between 1866 and 1883—the first in London. However, resistance to Brookes’s movement soon built up: the “upper-class” gentleman athletes refused to compete against plebeians. They therefore formed the Amateur Athletic Club (AAC) and organized the first “amateur” championships. Still, Brookes’s Olympian Games in London were a resounding success. The AAC boycotted the Games, and did the same the following year in Birmingham. From that point, alas, things began to deteriorate. The 1868 Games had to move from Manchester to Wellington (a small town in Shropshire), and no further Games were held until 1874, when the fourth edition took place in Much Wenlock. The British National Olympic movement was practically dead.

A much older Brookes during the  Wenlock Games (third from the right)

Brookes maintained contact with Greece. On the occasion of the fifth British National Olympic Games in 1877, he requested, through the Greek ambassador in London, that King George of Greece donate a cup to the winner of the pentathlon. The King agreed, and a silver cup “from the King of the Hellenes” was awarded to the victor (a local student, since the AAC again boycotted the Games). These contacts probably inspired Brookes, in 1880, to propose an International Olympian Festival in Athens. But the Greek Olympic Committee, dominated by the anti-athletic faction, refused to organize national Olympic Games—let alone international ones. Brookes therefore continued with his Wenlock Olympian Games, now only a shadow of their former glory. The best athletes no longer competed there, as the AAC (by then renamed the Amateur Athletic Association) organized meetings across England. In 1890, the Wenlock Games took place in May, and in October Brookes received the visit of de Coubertin. To impress the Baron, he staged a special autumn “Olympian” meeting, and succeeded so well that de Coubertin decided to appropriate his idea. But that is a story for the next post in this series.